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1 brand lifecycle
Фармакология: жизненный цикл бренда -
2 brand lifecycle
cycle m de vie de la marque -
3 brand
1 noun(of product) marque fbrand acceptability, brand acceptance acceptabilité f de la marque; brand advertising publicité f de marque ou sur la marque;brand awareness notoriété f de la marque;brand bonding attachement m à la marque;brand building création f de la marque;brand competition concurrence f entre marques;brand concept concept m de marque;brand equity valeur f de la marque;brand exclusivity exclusivité f à la marque;brand extension extension f de la marque;brand familiarity connaissance f de la marque;brand identifier identificateur m de marque;brand identity identité f de marque;brand image image f de marque;brand imitation imitation f de marque;brand leader marque de tête;brand lifecycle cycle m de vie de la marque;brand loyalty (of consumer) fidélité f à la marque;∎ in the war between the major soap-powder manufacturers, brand loyalty has been a major factor la fidélité à la marque a joué un rôle majeur dans la guerre entre les grands fabricants de lessives en poudre;brand management gestion f de (la) marque;brand manager chef m de marque, directeur(trice) m, f de marque;brand mapping carte f perceptuelle des marques, carte des positions de marques;brand mark emblème m de marque;brand name marque (de fabrique);brand name product produit m de marque;brand name recall mémomarque f;brand perception perception f de marque;brand piracy contrefaçon f;brand policy politique f de marque;brand portfolio portefeuille m de marque;brand positioning positionnement m de la marque;brand preference préférence f pour une marque;brand recognition identification f de la marque;brand sensitivity sensibilité f aux marques;brand strategy stratégie f de la marque;brand switcher = personne qui change souvent de marque;∎ sales promotions are particularly effective in attracting brand switchers les promotions sont particulièrement efficaces pour attirer ceux qui changent souvent de marque;brand switching changement m de marque(of product) marquer -
4 brand's lifecycle
Фармакология: жизненный цикл бренда -
5 жизненный цикл бренда
Pharmacology: brand life cycle, brand lifecycle, brand's lifecycleУниверсальный русско-английский словарь > жизненный цикл бренда
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6 life cycle
тж. lifecycleа) общ. (совокупность явлений, составляющих законченный круг развития, т. е. совокупность всех стадий от возникновения до прекращения существования какого-л. объекта, субъекта или явления)See:б) соц. (совокупность стадий, через который проходит человек в своей жизни: рождение, детство, взросление и т. д.)See:age and life-cycle segmentation, domestic cycle, family life cycle, life-cycle theory, life-cycle fundв) марк. = product life cycleSee:г) (период времени от размещения рекламного объявления или начала рекламной кампании до прекращения положительной реакции на данное объявление или кампанию и отказа от продолжения кампании или использования данного объявления)2) эк. срок службы оборудованияSee:* * ** * *срок службы; ресурс; время существования; срок эксплуатации; жизненный цикл. . Словарь экономических терминов . -
7 family
ADMINISTRATION family benefits prestations f pl familiales;MARKETING family brand marque f générale;∎ Ford is one of the world's best-known family brands Ford est l'une des marques générales les plus connues du monde;family business entreprise f familiale;British ADMINISTRATION family credit = prestation complémentaire pour familles à faibles revenus ayant au moins un enfant;ADMINISTRATION family income revenu m familial;family leave congé m parental;family lifecycle cycle m de vie familiale;family model modèle m familial
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